Long-form analysis of real DTC emails from the Mailpotion gallery. We pull apart what works, why it works, and what to try in your own sends.
TUSHY's 73 emails in 15 weeks: 15 discounts, all inside three sale windows. The rest is a magazine about butts. Laid out grid by grid.
Discounts & UrgencyThe watch brand promised on Nov 3 that Black Friday wouldn't beat its deal. We logged every deadline that followed — and how the promise held.
Flows & LifecycleWe abandoned carts at five DTC brands. ROKA offers nothing, Liquid I.V. pays 10%, Magic Spoon sends cereal, and Cyrusher holds out for a week.
Flows & LifecycleWelcome email #1 at five brands: three lead with an offer in three different ways, ROKA sends a letter with no shop button, TUSHY opens the store.
Campaigns & CadenceRaw merge tags, expired fine print, a doubled testimonial, a typo that rode both arms of an A/B test. Small breaks from six DTC email programs.
From Mailpotion
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Every email we tear down lives in our gallery — screenshots, send cadence, and ESP detection for 5,300+ DTC brands. Free to browse.
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Brand & VoiceOn New Year's Eve Burrow sent 'No pressure. Just a reminder' at 6:02pm, then 'BACK ON: Up to 30% off' at 6:15. The two-voice pattern, with receipts.
Campaigns & CadenceTUSHY told its list 'Half of our products are NOT bidets,' launched fiber gummies, then mapped a gut-to-bowl ecosystem. The pivot, email by email.
Brand & VoiceIn 28 Quince emails, the markdown machinery points outward: "vs. traditional retail" strikethroughs, a $148 rival price tag, and not one code.
Subject LinesFive weeks of Eight Sleep campaigns: 25 of 26 subjects end in an asterisk. What each footnote walks back — and the one subject that needed none.
From Mailpotion
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Flows & LifecycleTwo signups 31 minutes apart started different Liquid I.V. welcome flows: a 48-hour track, and a 24-hour track that swaps in an education step.
Mailpotion Campaign Planner
Mailpotion plans, writes, and schedules campaigns in Klaviyo. From blank calendar to scheduled send. In 15 minutes.
From blank calendar to scheduled send. In 15 minutes.
