mailption
Platform
Products
Campaign Planner
Plan, write, design, and schedule campaigns that convert.
Drafts from your dataScheduled in Klaviyo
Explore →
AnalyticsWhat drives revenue.Context EngineYour brand and data, behind every send.
Flow PlannerSoonNot available yet.
For agencies
Better results for clients.
Expert-level email and SMS across every account, in a fraction of the time.
Mailpotion for agencies →
Why Mailpotion
Who we areBuilt by ecom operators.We ran the brands, hit email's ceiling, built the fix.TobiasFernandoEmilianoHanin4 countries · 1 teamOur story →What we believeHuman brilliance, amplified by AI.AI on its own produces a lot of average work. What makes it great is the people directing it, and a system built to keep you in control.Read our philosophy →
Why emailWhy your email program plateaus:The personalization trap.Email isn't slow. Your process is.Good-looking ≠ high-performing.Read the full guide · 12 min →
GalleryFree
Gallery · FreeSee what's working across 5,300+ brands
Get inspired by real brand emails.Track competitors and any brand.Spot trends in your niche.
View the Gallery →5,300+ brands·113,000+ emails
Magic Spoon emailEight Sleep emailLiquid I.V. email
The strategy behind them
The anatomy of a winning win-backTeardown · 6 minWhat top brands send on BFCMEditorial · 8 minSubject lines that actually openGuide · 5 min
Sign in
All editorialsDiscounts & UrgencyBrand & VoiceCampaigns & CadenceFlows & LifecycleSubject Lines
mailption
mailption
EMAIL & SMS SUPERPOWERS

Email and SMS that grow revenue, built on your brand and your data.

Platform
Campaign PlannerAnalyticsContext EngineFlow Planner · soon
Gallery · free
What's insideBrowse all emailsBlog
Why Mailpotion
Why Mailpotion?Our philosophyOur story
Get started
Join the waitlistSign inFor agencies

Mailpotion is an independent product. It is not affiliated with, endorsed by, or sponsored by Klaviyo, Omnisend, Mailchimp, ActiveCampaign, Brevo, Drip, Sendlane, Customer.io, or any other email platform. Klaviyo® is a registered trademark of Klaviyo, Inc. All product names and trademarks are the property of their respective owners and are used for identification purposes only.

© 2026 Mailpotion. All rights reserved.
PrivacyTerms
Mailpotion Editorial

Email marketing teardowns, breakdowns, and patterns

Long-form analysis of real DTC emails from the Mailpotion gallery. We pull apart what works, why it works, and what to try in your own sends.

Topics
TUSHY Sent 73 Emails in 15 Weeks. 15 Had a Discount.
Featured editorial
TUSHY Sent 73 Emails in 15 Weeks. 15 Had a Discount.

TUSHY's 73 emails in 15 weeks: 15 discounts, all inside three sale windows. The rest is a magazine about butts. Laid out grid by grid.

7 min read·Mailpotion Editorial Team
Read the breakdown

Latest editorials

19 articles
What Five DTC Brands Put in Their First EmailFlows & Lifecycle
What Five DTC Brands Put in Their First Email

Welcome email #1 at five brands: three lead with an offer in three different ways, ROKA sends a letter with no shop button, TUSHY opens the store.

4 min·Mailpotion Editorial Team
When Email Breaks: Receipts From Six BrandsCampaigns & Cadence
When Email Breaks: Receipts From Six Brands

Raw merge tags, expired fine print, a doubled testimonial, a typo that rode both arms of an A/B test. Small breaks from six DTC email programs.

5 min·Mailpotion Editorial Team
Burrow Runs Deadline Night in Two Voices, Minutes ApartBrand & Voice
Burrow Runs Deadline Night in Two Voices, Minutes Apart

On New Year's Eve Burrow sent 'No pressure. Just a reminder' at 6:02pm, then 'BACK ON: Up to 30% off' at 6:15. The two-voice pattern, with receipts.

4 min·Mailpotion Editorial Team
'More Than a Bidet Company': TUSHY's Pivot, Email by EmailCampaigns & Cadence
'More Than a Bidet Company': TUSHY's Pivot, Email by Email

TUSHY told its list 'Half of our products are NOT bidets,' launched fiber gummies, then mapped a gut-to-bowl ecosystem. The pivot, email by email.

5 min·Mailpotion Editorial Team

From Mailpotion

The free email gallery

Every email we tear down lives in our gallery — screenshots, send cadence, and ESP detection for 5,300+ DTC brands. Free to browse.

Browse the gallery
Quince's Favorite Discount Is a Competitor's PriceBrand & Voice
Quince's Favorite Discount Is a Competitor's Price

In 28 Quince emails, the markdown machinery points outward: "vs. traditional retail" strikethroughs, a $148 rival price tag, and not one code.

4 min·Mailpotion Editorial Team
Eight Sleep Puts an Asterisk on 25 of 26 Subject LinesSubject Lines
Eight Sleep Puts an Asterisk on 25 of 26 Subject Lines

Five weeks of Eight Sleep campaigns: 25 of 26 subjects end in an asterisk. What each footnote walks back — and the one subject that needed none.

3 min·Mailpotion Editorial Team
Liquid I.V. Runs Two Welcome Series. We Caught Both.Flows & Lifecycle
Liquid I.V. Runs Two Welcome Series. We Caught Both.

Two signups 31 minutes apart started different Liquid I.V. welcome flows: a 48-hour track, and a 24-hour track that swaps in an education step.

4 min·Mailpotion Editorial Team
Cyrusher's May: Four Campaigns, Zero CouponsCampaigns & Cadence
Cyrusher's May: Four Campaigns, Zero Coupons

The four Cyrusher campaigns we caught in May carry no codes, no countdowns — a comparison table, a brake lesson, a fit guide, and a deep-dive.

3 min·Mailpotion Editorial Team

From Mailpotion

The Campaign Planner

Launch teaseStory · no promoSale endsMonth scheduled

Mailpotion plans, writes, and schedules campaigns in Klaviyo. From blank calendar to scheduled send. In 15 minutes.

See how it works
Magic Spoon Gives Free Boxes, Not Percent-Off CodesDiscounts & Urgency
Magic Spoon Gives Free Boxes, Not Percent-Off Codes

In 37 Magic Spoon emails, the offers are free boxes and dollar-off bundles. The only percent codes have strings: a survey, or a subscription.

4 min·Mailpotion Editorial Team

Mailpotion Campaign Planner

Watch a month of email get planned

Mailpotion plans, writes, and schedules campaigns in Klaviyo. From blank calendar to scheduled send. In 15 minutes.

See how Mailpotion works
Jun 2026PLANNING4 campaigns
Mon Jun 1ideaest.$907Approve
Tue Jun 2No email scheduled
Thu Jun 4ideaest.$860Approve
Sat Jun 6No email scheduled
Mon Jun 8ideaest.$740Approve
Wed Jun 10ideaest.$1.1kApprove
Fri Jun 12No email scheduled
PLAN

From blank calendar to scheduled send. In 15 minutes.