Long-form analysis of real DTC emails from the Mailbrain gallery. We pull apart what works, why it works, and what to try in your own sends.
A breakdown of the editorial-first email Seed sent for their Spring Reset, and why the cadence around it mattered more than the creative.
A breakdown of the editorial-first email Seed sent for their Spring Reset, and why the cadence around it mattered more than the creative.
Nike reliably wins Friday afternoon inboxes. We pulled two of their recent drop sends apart to see exactly how they structure the pressure.
Glossier onboards new subscribers through four emails that never ask for a sale. Here is what each one accomplishes.
