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Platform
Products
Campaign Planner
Plan, write, design, and schedule campaigns that convert.
Drafts from your dataScheduled in Klaviyo
Explore →
AnalyticsWhat drives revenue.Context EngineYour brand and data, behind every send.
Flow PlannerSoonNot available yet.
For agencies
Better results for clients.
Expert-level email and SMS across every account, in a fraction of the time.
Mailpotion for agencies →
Why Mailpotion
Who we areBuilt by ecom operators.We ran the brands, hit email's ceiling, built the fix.TobiasFernandoEmilianoHanin4 countries · 1 teamOur story →What we believeHuman brilliance, amplified by AI.AI on its own produces a lot of average work. What makes it great is the people directing it, and a system built to keep you in control.Read our philosophy →
Why emailWhy your email program plateaus:The personalization trap.Email isn't slow. Your process is.Good-looking ≠ high-performing.Read the full guide · 12 min →
GalleryFree
Gallery · FreeSee what's working across 5,300+ brands
Get inspired by real brand emails.Track competitors and any brand.Spot trends in your niche.
View the Gallery →5,300+ brands·114,000+ emails
Magic Spoon emailEight Sleep emailLiquid I.V. email
The strategy behind them
The anatomy of a winning win-backTeardown · 6 minWhat top brands send on BFCMEditorial · 8 minSubject lines that actually openGuide · 5 min
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Campaign PlannerBuilt for Klaviyo

From blank calendar to scheduled send.
In 15 minutes.

Mailpotion plans, writes, designs, and schedules your email and SMS campaigns right into Klaviyo, all from your own data.

Get $25 in bonus credits at launch.
I send my email on
Jun 2026PLANNING4 campaigns
Mon Jun 1ideaest.$907Approve
Tue Jun 2No email scheduled
Thu Jun 4ideaest.$860Approve
Sat Jun 6No email scheduled
Mon Jun 8ideaest.$740Approve
Wed Jun 10ideaest.$1.1kApprove
Fri Jun 12No email scheduled
PLAN
01·The walk

Idea to scheduled send, in five stages.

Every stage runs on your Context Engine: the deep context Mailpotion builds from your whole business. You guide it, it does the work.

1PlanNever start from a blank calendar.Your Context Engine builds a full calendar from your data, with the highest-value sends and estimated revenue for each. You adjust and approve.
2ContentEverything your email says and sells.On-brand copy, the products to feature, where every link goes — all decided here, drawn from what your Context Engine knows: what's converted before, your brand voice, even the occasion it's for. Refine it yourself, or with your copywriter.
3DesignEmails that look designer-made.Mailpotion designs a polished, on-brand email automatically, with image-based layouts most tools can't produce. Take it further in a full email editor, where you and your designer can change anything.
4ApprovalsChecked against every rule.An automated review catches everything: your brand rules, product details, links, spam triggers, and image sizes. Then your team can approve it before it goes out.
5SendScheduled in Klaviyo, in one click.One click pushes your campaign into Klaviyo, fully built and scheduled to go out. No copy-pasting, no manual setup.
Jun 2026PLANNING4 campaigns
Mon Jun 1Father’s Day · Dad’s Day Kitideaest.$907ApproveEdit
Tue Jun 2No email scheduled
Thu Jun 4The Field Flask is back in stockideaest.$860ApproveEdit
Sat Jun 6No email scheduled
Mon Jun 8Build your summer trail kitideaest.$740ApproveEdit
Wed Jun 10Trailhead picks · staff favoritesideaest.$1.1kApprove
Fri Jun 12No email scheduled
FREE SHIPPING OVER $75 · ARRIVES BEFORE JUNE 15
FIELD & FORGE
FATHER’S DAY

For the dad who taught you how.

The Dad’s Day Kit. Gear as dependable as he is.

Shop the kit
WHAT’S INSIDE
Three essentials, built to last.
Field flask
18oz, vacuum-sealed
$38
Multi-tool
12 tools, one grip
$54
Field notes
Waxed canvas cover
$22
FREE SHIPPING OVER $75 · ARRIVES BEFORE JUNE 15
FIELD & FORGE
FATHER’S DAY

For the dad who taught you everything.

The Dad’s Day Kit. Gear as dependable as he is.

Shop the kit
WHAT’S INSIDE
Three essentials, built to last.
Field flask
18oz, vacuum-sealed
$38
Multi-tool
12 tools, one grip
$54
Field notes
Waxed canvas cover
$22
Review5 of 5 passing
Brand rulesPassed
Product detailsPassed
LinksPassed
Spam triggersPassed
Image sizesPassed
Approved by Sarah K.Team comments coming soon
SendScheduled
Destination
Klaviyo · fully built campaign
Tuesday, 9:00 AM
Scheduled to go out automatically
Scheduled in Klaviyo
No copy-pasting. No manual setup.
02·Context Engine

Expert strategy, built into every campaign.

High-quality input, high-quality output. The Context Engine does the hard part: turning your whole business into context the AI can actually use — then you can watch it do the work.

Your raw dataContext engineThe email
Brand voice
Warm, direct, a little playful
Top products
Sourdough Kit · Starter Jar
What converts
Product-first hero · single CTA
Audience
Repeat buyers · 12,400 people
SubjectThe Sourdough Kit is back▎
Wildgrain
Sourdough Kit
Your Sunday ritual, restocked.
Restock the Kit
Wildgrain · Unsubscribe
To: Repeat buyers
Every line, grounded in your data.

And you can see all of it.

The Context Manager shows everything Mailpotion knows about your business. Nothing it learns takes effect until you accept it — pause a rule, edit an insight, reject a suggestion. You stay editor-in-chief.

Company profile
Products
Segments
Past campaigns
Brand voice
Rules
03·The design editor

Designer output, with a real editor behind it.

Every email opens in a full section-based editor: layers, drag-to-reorder, and layout swaps previewed with your real content. Your brand's colors, type, and buttons are applied automatically — change anything, break nothing.

See real emails in the gallery
Design editorBrightside Coffee · Spring launch
Layers
Header
Hero
Story
CTA
Image
Headline
Body
Button
Button
Shop now
Edited at the layer level · brand styles reapplied
04·Imagery

Product photos that keep up with your ideas.

Generate and edit images right where you need them: remove backgrounds, extend scenes, restyle product shots. Your image library fills itself from your store and website — and syncs straight from Google Drive.

Image studioBrightside Coffee · Spring roast
Remove backgroundExtend scenePlace in email
Placed in email
Hero image
Library sourcesyourstore.comDriveGenerated
05·The safety net

Nothing ships until it passes every check.

Grammar, spam triggers, broken links, brand rules, visual conflicts — an automated review runs on every send before it leaves the building. Then your team gets the final say.

Then see what every send earned
Pre-send review5 of 5 passed
Grammar & spellingPassed
Spam triggersPassed
Links1 fixed
Brand rulesPassed
Visual conflictsPassed
Your team gets the final say Approved — ready to schedule
Approved
06·Roadmap

Shipping next, already in motion.

The planner keeps compounding. These are real items off our build list — join early and shape them.

On the roadmap · where the planner goes next
Coming soonA/B testing, minus the statistics degreeSubject lines and content tested with honest confidence — check results anytime without fooling yourself.
Coming soonComments & approvalsLeave comments on any section, assign revisions, approve per stage. Your whole team in the loop.
Coming soonSMS design canvasDesign MMS with the same care as email, not as an afterthought text box.
Our bar

AI email doesn't have to look like AI email.

Most AI tools optimize for "done". Mailpotion optimizes for "proud to send": your brand, your voice, your data — at a pace no team could match by hand.

Why Mailpotion
07·Questions

Fair questions, straight answers.

Will it sound like AI?It writes in your brand voice, learned from your real past emails — and you refine anything inline. The automated review flags anything off-voice before it ships.
Do I keep my existing Klaviyo setup?Yes. Mailpotion connects to your account and works with your lists, segments, and history. Sends land as normal Klaviyo campaigns you can open and edit there.
What does it need from me to get started?Connect Klaviyo. Mailpotion reads your past campaigns, products, and website, and builds your brand system automatically. Your first plan is minutes away, not weeks.
Can my copywriter and designer still work in it?That's the point. Content and Design are real editors, not a prompt box. Mailpotion does the first 90%; your team makes it yours.
Which ESPs do you support?Klaviyo, today. More ESPs are on the way — join the waitlist and tell us which one you send on, and we'll let you know the moment yours is live.
What if the plan is wrong?It's your calendar. Edit, drag, delete, regroup — the AI proposes, you decide. Nothing is ever sent without your approval.
Running client accounts? Mailpotion for agencies →
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Join the waitlist for early access. We welcome a new group every week.

Get $25 in bonus credits at launch.
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EMAIL & SMS SUPERPOWERS

Email and SMS that grow revenue, built on your brand and your data.

Platform
Campaign PlannerAnalyticsContext EngineFlow Planner · soon
Gallery · free
What's insideBrowse all emailsBlog
Why Mailpotion
Why Mailpotion?Our philosophyOur story
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Mailpotion is an independent product. It is not affiliated with, endorsed by, or sponsored by Klaviyo, Omnisend, Mailchimp, ActiveCampaign, Brevo, Drip, Sendlane, Customer.io, or any other email platform. Klaviyo® is a registered trademark of Klaviyo, Inc. All product names and trademarks are the property of their respective owners and are used for identification purposes only.

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