Subject LinesQuince A/B Tests the Pitch, Never the Price
We caught 14 Quince subject-line tests in flight. Seven had byte-identical bodies, one shipped a typo, and not one varied a discount.
4 minMailpotion Editorial Team
Topic
Brand & Voice editorials
Long-form teardowns and patterns from brand & voice. 4 articles published.
Subject Lines
Flows & LifecycleROKA's Welcome Series Never Sells Its Own Discount
ROKA hands new subscribers a private 10% code, then never sells it: no shop button in email 1, a slim code banner after, and champions do the rest.
4 minMailpotion Editorial Team
Campaigns & CadenceMagic Spoon's Launch Playbook Runs on a 47-Hour Clock
Founder-letter tease, designed drop, ICYMI on a ~47-hour clock — twice, almost to the minute. Magic Spoon's launch template, email by email.
5 minMailpotion Editorial Team
Campaigns & CadenceTUSHY Sent 73 Emails in 15 Weeks. 15 Had a Discount.
TUSHY's 73 emails in 15 weeks: 15 discounts, all inside three sale windows. The rest is a magazine about butts. Laid out grid by grid.
7 minMailpotion Editorial Team