Brand & VoiceBurrow Runs Deadline Night in Two Voices, Minutes Apart
On New Year's Eve Burrow sent 'No pressure. Just a reminder' at 6:02pm, then 'BACK ON: Up to 30% off' at 6:15. The two-voice pattern, with receipts.
4 minMailpotion Editorial Team
Topic
Brand & Voice editorials
Long-form teardowns and patterns from brand & voice. 8 articles published.
Brand & Voice
Brand & VoiceQuince's Favorite Discount Is a Competitor's Price
In 28 Quince emails, the markdown machinery points outward: "vs. traditional retail" strikethroughs, a $148 rival price tag, and not one code.
4 minMailpotion Editorial Team
Subject LinesEight Sleep Puts an Asterisk on 25 of 26 Subject Lines
Five weeks of Eight Sleep campaigns: 25 of 26 subjects end in an asterisk. What each footnote walks back — and the one subject that needed none.
3 minMailpotion Editorial Team
Discounts & UrgencyMagic Spoon Gives Free Boxes, Not Percent-Off Codes
In 37 Magic Spoon emails, the offers are free boxes and dollar-off bundles. The only percent codes have strings: a survey, or a subscription.
4 minMailpotion Editorial Team
Subject LinesQuince A/B Tests the Pitch, Never the Price
We caught 14 Quince subject-line tests in flight. Seven had byte-identical bodies, one shipped a typo, and not one varied a discount.
4 minMailpotion Editorial Team
Flows & LifecycleROKA's Welcome Series Never Sells Its Own Discount
ROKA hands new subscribers a private 10% code, then never sells it: no shop button in email 1, a slim code banner after, and champions do the rest.
4 minMailpotion Editorial Team
Campaigns & CadenceMagic Spoon's Launch Playbook Runs on a 47-Hour Clock
Founder-letter tease, designed drop, ICYMI on a ~47-hour clock — twice, almost to the minute. Magic Spoon's launch template, email by email.
5 minMailpotion Editorial Team
Campaigns & CadenceTUSHY Sent 73 Emails in 15 Weeks. 15 Had a Discount.
TUSHY's 73 emails in 15 weeks: 15 discounts, all inside three sale windows. The rest is a magazine about butts. Laid out grid by grid.
7 minMailpotion Editorial Team