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Campaign Planner
Plan, write, design, and schedule campaigns that convert.
Drafts from your dataScheduled in Klaviyo
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AnalyticsWhat drives revenue.Context EngineYour brand and data, behind every send.
Flow PlannerSoonNot available yet.
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Why Mailpotion
Who we areBuilt by ecom operators.We ran the brands, hit email's ceiling, built the fix.TobiasFernandoEmilianoHanin4 countries · 1 teamOur story →What we believeHuman brilliance, amplified by AI.AI on its own produces a lot of average work. What makes it great is the people directing it, and a system built to keep you in control.Read our philosophy →
Why emailWhy your email program plateaus:The personalization trap.Email isn't slow. Your process is.Good-looking ≠ high-performing.Read the full guide · 12 min →
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Gallery · FreeSee what's working across 5,300+ brands
Get inspired by real brand emails.Track competitors and any brand.Spot trends in your niche.
View the Gallery →5,300+ brands·114,000+ emails
Magic Spoon emailEight Sleep emailLiquid I.V. email
The strategy behind them
The anatomy of a winning win-backTeardown · 6 minWhat top brands send on BFCMEditorial · 8 minSubject lines that actually openGuide · 5 min
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Context EngineBuilt for Klaviyo

AI is a commodity.
Your context isn't.

Deep, structured knowledge of your whole business, built automatically when you connect.

Get $25 in bonus credits at launch.
I send my email on
Your raw dataContext engineThe email
Brand voice
Warm, direct, a little playful
Top products
Sourdough Kit · Starter Jar
What converts
Product-first hero · single CTA
Audience
Repeat buyers · 12,400 people
SubjectThe Sourdough Kit is back▎
Wildgrain
Sourdough Kit
Your Sunday ritual, restocked.
Restock the Kit
Wildgrain · Unsubscribe
To: Repeat buyers
Every line, grounded in your data.
01·The blank box

Most AI tools start from a blank box. You type, it guesses.

It guesses your voice, your products, your prices, your customers, and what you've already tried. The result reads fine, and sells nothing.

A blank chat boxCould be anyone
Write a Father's Day email
Celebrate Dad This Year! 🎁
Dear customer,
stock photo
20% OFF EVERYTHING
The same brief, loadedUnmistakably yours
Brand voiceBest sellersThe occasionLast year's winner
Write a Father's Day email
The Dad's Day Kit is back. He remembers.
kit shot
Last year it sold out in 6 days. Bundled the way your buyers actually reorder.
Build his kit

The AI isn't the difference. Everyone's AI is roughly the same. What it knows is the difference.

02·What it knows

Not a prompt. A working knowledge of your business.

Six areas of knowledge, kept structured and current. Here's what's on file.

Your brand voice and identity
So everything reads and looks like you wrote it.
"short sentences, no exclamation marks, dry humor"
Your products and their stories
So copy gets the details right, every time.
"Field Jacket: organic cotton, waxed, made in Portugal"
Your offers and how you discount
So promotions fit how you really run them.
"your ladder: bundles first, 10% welcome, never sitewide"
Your customers and segments
So the right message reaches the right people.
"VIPs: 2,400 customers, 3+ orders, 90-day window"
Your results, on the record
So every draft starts from your track record.
"BFCM '25: every campaign on file, ranked by revenue"
What works in your industry
So it's smart even where your data is thin.
"benchmarks and proven patterns, from day one"
03·Every angle

One brand, studied from every angle.

It starts with Klaviyo: your campaigns and how they performed, your products, your customers and segments, how your brand presents itself. Over time it pulls from every system your brand lives in — and restructures all of it into one understanding.

Klaviyo connectedBuilding context
Sends analyzed0
Products understood0
Segments mapped0
Brand signals captured0
More angles
Your websiteReading
ReviewsSoon
AnalyticsSoon
One understanding
Brand voice
Top sellers
Offer style
Buying rhythms
Send history
No forms, no brand questionnaire, no homework. Connect, and it builds itself. Whatever it can't gather, it learns over time.
And before your history has anything to say, it already knows your industry. Benchmarks and proven patterns mean the first send is strong, not a warm-up.
04·Context Manager

You can read its mind. And edit it.

Everything it knows, laid out in one place — brand, products, rules, strategy. Read it, correct it, delete from it. And when it learns from your feedback, the learning waits for your sign-off.

Context ManagerSynced facts stay read-only
Brand12Products214Rules6Strategy4Learnings23
Free shipping over €80, never sitewide codes×
Winbacks go plain-text, from the founder×
Bundle-first on promos, discounts as the exceptionEditing
Never discount The FlagshipYours×
Learned from your feedbackProposed
Rule: never discount The Flagship
AcceptEditDismiss
"Let's not discount the flagship again."
Your feedback

Synced facts — your history, your numbers — are read-only, even to us. Everything else is yours to shape.

New learnings arrive as proposals. From your feedback and your results. Nothing joins your context until you accept it.
Full version history. See what changed and roll back anytime.
The judgment stays yours. The engine does the gathering and structuring. You steer.
Read our philosophy →
05·Behind everything

One engine. Every campaign, every product.

The Context Engine isn't a separate tool. It's the layer underneath everything you ship here.

From your context
Brand voiceBest sellersWhat's worked
Plans your calendar
Father's Day kit$12.4k est.
VIP early access$8.1k est.
From your context
Brand voiceBest sellersWhat's worked
Writes in your voice
The Dad's Day Kit is back. He remembers.
Sounds like you
From your context
Brand voiceBest sellersWhat's worked
Reviews against your rules
Brand rules
Product details
Links and offers
The Campaign Planner runs on it at every stage.See how it works →
Analytics closes the loop: your results feed what it knows.
The Flow Planner will run on the same engine.Soon
06·It compounds

Your unfair advantage compounds.

Every send, every test, every correction sharpens what it knows. Generic AI starts from zero every time. Yours never does.

Results come in
Every send and A/B test adds to the record.
You steer
Approve learnings, correct the context, set the rules.
The next campaign starts smarter
Updated context flows into everything you ship next.
Month 1Subject line
Celebrate Dad this year
Strong from industry benchmarks
Month 2Subject line
The Dad's Day Kit is back
Your winners surface
Month 3Subject line
The Dad's Day Kit is back. He remembers.
Unmistakably you
You decide the direction. The engine and the AI do the labor, and the results settle the argument.
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