Campaigns & CadenceWhen Email Breaks: Receipts From Six Brands
Raw merge tags, expired fine print, a doubled testimonial, a typo that rode both arms of an A/B test. Small breaks from six DTC email programs.
5 minMailpotion Editorial Team
Topic
Campaigns & Cadence editorials
Long-form teardowns and patterns from campaigns & cadence. 7 articles published.
Campaigns & Cadence
Campaigns & Cadence'More Than a Bidet Company': TUSHY's Pivot, Email by Email
TUSHY told its list 'Half of our products are NOT bidets,' launched fiber gummies, then mapped a gut-to-bowl ecosystem. The pivot, email by email.
5 minMailpotion Editorial Team
Campaigns & CadenceCyrusher's May: Four Campaigns, Zero Coupons
The four Cyrusher campaigns we caught in May carry no codes, no countdowns — a comparison table, a brake lesson, a fit guide, and a deep-dive.
3 minMailpotion Editorial Team
Discounts & UrgencyROKA's Anniversary Sale: 9 Emails, Then Full Price Again
ROKA's one discount window in our ten-week capture: six build-up sends, a 48/24/final-hours countdown, then a $565 restock at full price.
4 minMailpotion Editorial Team
Discounts & UrgencyLiquid I.V.'s Discount Diary: What 'Ends Tonight' Means
Four months of Liquid I.V. offers: deadlines only in subject lines, a consolation deal that beats the sale, and a July 4 code still live after the holiday.
6 minMailpotion Editorial Team
Campaigns & CadenceMagic Spoon's Launch Playbook Runs on a 47-Hour Clock
Founder-letter tease, designed drop, ICYMI on a ~47-hour clock — twice, almost to the minute. Magic Spoon's launch template, email by email.
5 minMailpotion Editorial Team
Campaigns & CadenceTUSHY Sent 73 Emails in 15 Weeks. 15 Had a Discount.
TUSHY's 73 emails in 15 weeks: 15 discounts, all inside three sale windows. The rest is a magazine about butts. Laid out grid by grid.
7 minMailpotion Editorial Team