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Platform
Products
Campaign Planner
Plan, write, design, and schedule campaigns that convert.
Drafts from your dataScheduled in Klaviyo
Explore →
AnalyticsWhat drives revenue.Context EngineYour brand and data, behind every send.
Flow PlannerSoonNot available yet.
For agencies
Better results for clients.
Expert-level email and SMS across every account, in a fraction of the time.
Mailpotion for agencies →
Why Mailpotion
Who we areBuilt by ecom operators.We ran the brands, hit email's ceiling, built the fix.TobiasFernandoEmilianoHanin4 countries · 1 teamOur story →What we believeHuman brilliance, amplified by AI.AI on its own produces a lot of average work. What makes it great is the people directing it, and a system built to keep you in control.Read our philosophy →
Why emailWhy your email program plateaus:The personalization trap.Email isn't slow. Your process is.Good-looking ≠ high-performing.Read the full guide · 12 min →
GalleryFree
Gallery · FreeSee what's working across 5,300+ brands
Get inspired by real brand emails.Track competitors and any brand.Spot trends in your niche.
View the Gallery →5,300+ brands·114,000+ emails
Magic Spoon emailEight Sleep emailLiquid I.V. email
The strategy behind them
The anatomy of a winning win-backTeardown · 6 minWhat top brands send on BFCMEditorial · 8 minSubject lines that actually openGuide · 5 min
Sign inApply for access
For agenciesBuilt for Klaviyo

Better results for clients.Better margins for you.

Run more clients at a higher standard, in a fraction of the time. Plan, produce, analyze, and report on every account in one place, under your own brand.

Apply for agency access
Approved agencies get early access, including beta tools
Aapp.mailpotion.comportal.atlasstudio.com
mailptionAAtlas Studio5 businesses
BBrightside CoffeeOwner
BBrightside CoffeeOwner
EEmber OutdoorAdmin
FField & CoMember
LLumenOwner
WWildgrainMember
Add a business
Workspace
Your brand on the portal. Every client inside.
01·The agency grind

You don't have a talent problem. You have a tooling problem.

Your team's best work is buried under handoffs and admin, multiplied by every client you take on.

Ten tools that don't talkEvery campaign hops between docs, design files, spreadsheets, and the sending platform.
Handoffs that lose thingsA copywriter drafts in a doc, a designer re-styles every headline by hand. Things get lost, errors creep in.
Access is all or nothingSharing sensitive client data with the right people, and only them, is a nightmare.
Reporting eats hoursEvery client, every month, assembled by hand.
Hundreds of requirements per clientEach brand has its own rules, and meeting them all consistently is hard.
The doccopy_final_v7
The design toolre-styled by hand
The sending platformrebuilt, again
latest copyUTM tagsclient approvalOne campaign. Times every client.
02·Production

One place to produce every client's email.

Plan, write, design, and schedule in one flow. The handoffs disappear, and your clients' brand requirements are enforced automatically.

The old chain
PlanWriteDesignSchedule
Brand requirements checked automatically, per client
Scheduled in Klaviyo
The copy-paste-reformat loop is gone. Your designer elevates the design instead of restyling text for hours.
See how the Campaign Planner works
03·White-label

Your brand, front and center.

Show your own logo inside the tool. Every workspace you share with a client is unmistakably yours.

That turns the platform into an agency asset, not someone else's software you happen to use.

AMailpotionAtlas Studio
mailptionAAtlas StudioClient viewL
OverviewCampaignsReports
Share report
What your client opens
04·Collaboration

Share exactly the right access. Nothing more.

Connect a client once, then bring your team and your client into the same workspace, with full control over who sees what.

Connect a client onceLink their Klaviyo account and the whole business is manageable in one workspace.
Assign people to specific businessesNot everyone has to see everything.
Roles from admin to view-onlyFull control of the main settings, or just a window into the numbers.
Invite clients inAt exactly the level you choose.

Built for the reality that this is sensitive business data: collaboration without oversharing.

AccessBBrightsideEEmberFField
YYouAtlas StudioAdminAdminAdmin
MMaya R.Your designerEditorEditor
DDana P.Client · BrightsideViewer
Invite sent to Dana P. as viewer, Brightside Coffee only
05·Reporting

Prove your value, every month, in minutes.

Analytics deep enough to answer the hard questions, fast enough to actually report on.

Deep enough for the hard questionsWhen revenue isn't trending the way you want, find the root cause in minutes instead of hours.
Build a Template onceIt's instantly available to your whole team, and to the client if you choose. Collaborate on the numbers in one place.
Show the account over timeThe development clients ask about used to be manual overhead every month. Now it's a few clicks, well visualized.
Instant switching, consistent dataMove between clients instantly, with consolidated data, so per-client reporting and cross-client comparison get far easier.
Explore the analytics suite
Custom Template Saved
Monthly revenue reviewBrightside Coffee · built once, reused every month
YMSDWhole team + the clientShared instantly
Email revenue, last 6 monthsTrending up
Jan
Feb
Mar
Apr
May
Jun
Agencies, amplified

AI won't replace agencies.
It makes you essential.

Email keeps getting more complex, faster, and higher volume. That doesn't shrink the need for agencies, it raises the bar, and the agencies with the right tools pull ahead. Mailpotion amplifies your team: more output, higher quality, delivered consistently, and finally easy to show every month.

Read our philosophy
06·Partnership

We grow when you grow.

Agencies aren't an afterthought segment for us. They're partners, and the platform keeps growing in their direction.

Refer, and earnRefer another agency, or a brand that isn't the right fit for you, and earn a referral commission.
Partners, not accountsWe build with agencies, not just for them. Your workflows shape the roadmap.
Close to your teamOur team stays close to yours to keep helping you deliver better results.
Apply, get verified, unlock preferred pricing.By application
Agency accounts are application-based: we verify that every partner runs a real agency, which keeps the network credible. Approved agencies get preferred pricing across every client they manage. We share the specifics with your application. Start your application below
On the roadmap · collaborate with clients in the platform
CommentsComing soon
Clients give feedback right on the campaign, not in a thread somewhere.
Review and approvalComing soon
A clear flow from draft to client sign-off.
VersioningComing soon
Every change tracked, so nothing gets lost.
Agency early access

Get your agency in early.

Approved agencies get early access to Mailpotion, including beta tools before they're announced. Tell us about your agency and we'll take it from there.

Early accessBeta tools includedPreferred pricing
Email providers your clients are on (pick all that apply)
We review every application personally and reply within 3 business days.
mailption
mailption
EMAIL & SMS SUPERPOWERS

Email and SMS that grow revenue, built on your brand and your data.

Platform
Campaign PlannerAnalyticsContext EngineFlow Planner · soon
Gallery · free
What's insideBrowse all emailsBlog
Why Mailpotion
Why Mailpotion?Our philosophyOur story
Get started
Join the waitlistSign inFor agencies

Mailpotion is an independent product. It is not affiliated with, endorsed by, or sponsored by Klaviyo, Omnisend, Mailchimp, ActiveCampaign, Brevo, Drip, Sendlane, Customer.io, or any other email platform. Klaviyo® is a registered trademark of Klaviyo, Inc. All product names and trademarks are the property of their respective owners and are used for identification purposes only.

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