Flows & LifecycleWhat Five DTC Brands Put in Their First Email
Welcome email #1 at five brands: three lead with an offer in three different ways, ROKA sends a letter with no shop button, TUSHY opens the store.
4 minMailpotion Editorial Team
Brand
ROKA editorials
Long-form teardowns and patterns from roka. 4 articles published.
Flows & Lifecycle
Campaigns & CadenceWhen Email Breaks: Receipts From Six Brands
Raw merge tags, expired fine print, a doubled testimonial, a typo that rode both arms of an A/B test. Small breaks from six DTC email programs.
5 minMailpotion Editorial Team
Discounts & UrgencyROKA's Anniversary Sale: 9 Emails, Then Full Price Again
ROKA's one discount window in our ten-week capture: six build-up sends, a 48/24/final-hours countdown, then a $565 restock at full price.
4 minMailpotion Editorial Team
Flows & LifecycleROKA's Welcome Series Never Sells Its Own Discount
ROKA hands new subscribers a private 10% code, then never sells it: no shop button in email 1, a slim code banner after, and champions do the rest.
4 minMailpotion Editorial Team