Flows & LifecycleWhat Five DTC Brands Put in Their First Email
Welcome email #1 at five brands: three lead with an offer in three different ways, ROKA sends a letter with no shop button, TUSHY opens the store.
4 minMailpotion Editorial Team
Brand
Tushy editorials
Long-form teardowns and patterns from tushy. 4 articles published.
Flows & Lifecycle
Campaigns & CadenceWhen Email Breaks: Receipts From Six Brands
Raw merge tags, expired fine print, a doubled testimonial, a typo that rode both arms of an A/B test. Small breaks from six DTC email programs.
5 minMailpotion Editorial Team
Campaigns & Cadence'More Than a Bidet Company': TUSHY's Pivot, Email by Email
TUSHY told its list 'Half of our products are NOT bidets,' launched fiber gummies, then mapped a gut-to-bowl ecosystem. The pivot, email by email.
5 minMailpotion Editorial Team
Campaigns & CadenceTUSHY Sent 73 Emails in 15 Weeks. 15 Had a Discount.
TUSHY's 73 emails in 15 weeks: 15 discounts, all inside three sale windows. The rest is a magazine about butts. Laid out grid by grid.
7 minMailpotion Editorial Team