Flows & LifecycleWhat Five DTC Brands Put in Their First Email
Welcome email #1 at five brands: three lead with an offer in three different ways, ROKA sends a letter with no shop button, TUSHY opens the store.
4 minMailpotion Editorial Team
Brand
Eight Sleep editorials
Long-form teardowns and patterns from eight sleep. 4 articles published.
Flows & Lifecycle
Campaigns & CadenceWhen Email Breaks: Receipts From Six Brands
Raw merge tags, expired fine print, a doubled testimonial, a typo that rode both arms of an A/B test. Small breaks from six DTC email programs.
5 minMailpotion Editorial Team
Subject LinesEight Sleep Puts an Asterisk on 25 of 26 Subject Lines
Five weeks of Eight Sleep campaigns: 25 of 26 subjects end in an asterisk. What each footnote walks back — and the one subject that needed none.
3 minMailpotion Editorial Team
Flows & LifecycleHow Eight Sleep Sells a $3,000 Pod With Almost No Urgency
39 Eight Sleep emails: one doubt per send, Affirm and HSA/FSA doing the price work, and deadlines living in footer fine print.
5 minMailpotion Editorial Team