Flows & LifecycleWhat Five Brands Pay to Win Back an Abandoned Cart
We abandoned carts at five DTC brands. ROKA offers nothing, Liquid I.V. pays 10%, Magic Spoon sends cereal, and Cyrusher holds out for a week.
4 minMailpotion Editorial Team
Brand
Cyrusher editorials
Long-form teardowns and patterns from cyrusher. 4 articles published.
Flows & Lifecycle
Campaigns & CadenceWhen Email Breaks: Receipts From Six Brands
Raw merge tags, expired fine print, a doubled testimonial, a typo that rode both arms of an A/B test. Small breaks from six DTC email programs.
5 minMailpotion Editorial Team
Campaigns & CadenceCyrusher's May: Four Campaigns, Zero Coupons
The four Cyrusher campaigns we caught in May carry no codes, no countdowns — a comparison table, a brake lesson, a fit guide, and a deep-dive.
3 minMailpotion Editorial Team
Flows & LifecycleCyrusher's Abandoned Cart Flow, Email by Email
We left a $1,499 e-bike in a Cyrusher cart. An eight-step flow in six days, a support agent who wasn't typing, and a $1,799 price that comes and goes.
6 minMailpotion Editorial Team