Flows & LifecycleWhat Five Brands Pay to Win Back an Abandoned Cart
We abandoned carts at five DTC brands. ROKA offers nothing, Liquid I.V. pays 10%, Magic Spoon sends cereal, and Cyrusher holds out for a week.
4 minMailpotion Editorial Team
Brand
Magic Spoon editorials
Long-form teardowns and patterns from magic spoon. 4 articles published.
Flows & Lifecycle
Campaigns & CadenceWhen Email Breaks: Receipts From Six Brands
Raw merge tags, expired fine print, a doubled testimonial, a typo that rode both arms of an A/B test. Small breaks from six DTC email programs.
5 minMailpotion Editorial Team
Discounts & UrgencyMagic Spoon Gives Free Boxes, Not Percent-Off Codes
In 37 Magic Spoon emails, the offers are free boxes and dollar-off bundles. The only percent codes have strings: a survey, or a subscription.
4 minMailpotion Editorial Team
Campaigns & CadenceMagic Spoon's Launch Playbook Runs on a 47-Hour Clock
Founder-letter tease, designed drop, ICYMI on a ~47-hour clock — twice, almost to the minute. Magic Spoon's launch template, email by email.
5 minMailpotion Editorial Team