Flows & LifecycleWhat Five DTC Brands Put in Their First Email
Welcome email #1 at five brands: three lead with an offer in three different ways, ROKA sends a letter with no shop button, TUSHY opens the store.
4 minMailpotion Editorial Team
Brand
Liquid I.V. editorials
Long-form teardowns and patterns from liquid i.v.. 4 articles published.
Flows & Lifecycle
Campaigns & CadenceWhen Email Breaks: Receipts From Six Brands
Raw merge tags, expired fine print, a doubled testimonial, a typo that rode both arms of an A/B test. Small breaks from six DTC email programs.
5 minMailpotion Editorial Team
Flows & LifecycleLiquid I.V. Runs Two Welcome Series. We Caught Both.
Two signups 31 minutes apart started different Liquid I.V. welcome flows: a 48-hour track, and a 24-hour track that swaps in an education step.
4 minMailpotion Editorial Team
Discounts & UrgencyLiquid I.V.'s Discount Diary: What 'Ends Tonight' Means
Four months of Liquid I.V. offers: deadlines only in subject lines, a consolation deal that beats the sale, and a July 4 code still live after the holiday.
6 minMailpotion Editorial Team