Brand & VoiceBurrow Runs Deadline Night in Two Voices, Minutes Apart
On New Year's Eve Burrow sent 'No pressure. Just a reminder' at 6:02pm, then 'BACK ON: Up to 30% off' at 6:15. The two-voice pattern, with receipts.
4 minMailpotion Editorial Team
Brand
Burrow editorials
Long-form teardowns and patterns from burrow. 2 articles published.
Brand & Voice
Discounts & UrgencyBurrow's Final Hours: 19 Months of Deadlines, Timestamped
19 months of Burrow deadline emails: a sale back on 13 minutes after its final-hours send, expired fine print, three end dates in 48 hours.
5 minMailpotion Editorial Team