Flows & LifecycleWhat Five DTC Brands Put in Their First Email
Welcome email #1 at five brands: three lead with an offer in three different ways, ROKA sends a letter with no shop button, TUSHY opens the store.
4 minMailpotion Editorial Team
Brand
Bombas editorials
Long-form teardowns and patterns from bombas. 2 articles published.
Flows & Lifecycle
Flows & LifecycleBombas's Welcome Series: 2024 vs 2026, Side by Side
Bombas's 4-email welcome flow, captured twice 21 months apart. Two subjects held verbatim, and the 20% code vanished from the first two emails.
4 minMailpotion Editorial Team