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Urgency Email Editorials (1) | Mailbrain Blog

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Urgency editorials

Long-form teardowns and patterns from urgency. 1 article published.

Nike's Weekend Drop Playbook: Anatomy of an Urgency Email

Fashion & Apparel

Nike's Weekend Drop Playbook: Anatomy of an Urgency Email

Nike reliably wins Friday afternoon inboxes. We pulled two of their recent drop sends apart to see exactly how they structure the pressure.

Apr 18, 2026·6 min·Tobias Heckmann