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Retention Email Editorials (1) | Mailbrain Blog

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Retention editorials

Long-form teardowns and patterns from retention. 1 article published.

Glossier's Welcome Series: Trust Before the Transaction

Beauty & Skincare

Glossier's Welcome Series: Trust Before the Transaction

Glossier onboards new subscribers through four emails that never ask for a sale. Here is what each one accomplishes.

Apr 10, 2026·8 min·Jordan Wells