Topic

Launches editorials

Long-form teardowns and patterns from launches. 2 articles published.

A breakdown of the editorial-first email Seed sent for their Spring Reset, and why the cadence around it mattered more than the creative.

Apr 22, 20267 minMaya Chen

Nike reliably wins Friday afternoon inboxes. We pulled two of their recent drop sends apart to see exactly how they structure the pressure.

Apr 18, 20266 minTobias Heckmann